The customer dynamic is changing and traditional education has not prepared sales professionals for this new reality. The strategies and tactics taught in traditional sales training, and that led to success in the past, are being challenged and replaced with a new model. Many leading organizations, seeking to prepare their sales people for the challenges ahead, are choosing Tero's proven and effective sales training series.
Thanks to the wide availability of information, largely due to the internet and its social networks and search engines, consumers are now more informed, better educated and more demanding. They are challenging their providers of products and services, asking tough questions and shopping around at an unprecedented rate.
Technological innovations, legislative requirements, demographic trends and economic pressures are changing the way business is done. The trend of giving the customer more power of choice continues. For organizations that expect to remain competitive, the challenge to keep up with the rapid-fire changes is a top priority.
The salespeople who will succeed in this new economy are those who learn a new set of selling skills. Skilled sales professionals today know that selling involves considerably more than building trusted relationships. It requires the ability to customize the sales approach for each unique customer situation. It demands a high level of competence in a variety of technical and non-technical areas and the ability to communicate that competence and capability to customers in non-obvious ways.
For nearly two decades, through its proven, research-based approach, Tero International has helped professionals, at locations around the world, develop the skills and knowledge that represent competitive advantage in a changing and more competitive business climate.
Using proprietary curriculum, customized to your unique selling environment and facilitated by certified trainers, Tero provides your sales professionals with proven, practical skills that are immediately applicable and that give you a competitive advantage in the marketplace.
Tero collects both qualitative and quantitative data around all training programs facilitated. To view a summary of the data collected on Tero Sales Training workshops, click here.