21st century business requires sales people to competently communicate with clients and colleagues of different cultures.
On a plane, at a meeting, on the phone or by the water cooler, you simply cannot afford to make a misunderstood gesture, drop an ill-placed phrase, or use uninformed judgment. What you don't know can, and indeed will, hurt you.
If you question whether you need intercultural training, simply determine if any of these statements apply to you:
I sell to people of different cultures and
sometimes feel like we are not fully connecting.
I have occasion to work on an international team (virtual or direct)
and feel like my communications might be unclear or ineffective.
I have tried to introduce a client to the culture of my organization
and failed to be completely effective.
I sell to individuals spanning three generations and do not know
how to address generational differences and needs.
I have the opportunity to plan an international business meeting
and lack information about appropriate seating arrangements or greetings.
My passport is frequently stamped, yet I'm finding that the old adage
"When in Rome, do as the Romans do" just doesn't cut it.
I have been given an expat assignment and I'm afraid!
What if I fall short based on what I don't know?