Workshops | Sales Training - Selling Across Cultures | Tero International, Inc.
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Intercultural Competence: Selling Across Cultures

An interactive one-day workshop for selling cross-culturally


21st century business requires sales people to competently communicate with clients and colleagues of different cultures. On a plane, at a meeting, in an email, on the phone or by the water cooler, you simply cannot afford to make a misunderstood gesture, drop an ill-placed phrase, or use uninformed judgment. What you don't know can, and indeed will, hurt you.


If you question whether you need intercultural training, simply determine if any of these statements apply to you:


Learning Objectives


During their training, sales professionals also explore the five tenets of culture and their impact on sales success:


The addition of the Intercultural Developmental Inventory (IDI) can assist sales professionals in determining how they react to and manage difference. It also provides ideas for moving toward increased cultural sensitivity in order to positively influence business relationships and outcomes. The IDI meets the standard scientific criteria for a valid and reliable psychometric instrument.



For more information, contact:


Ann Block, Vice President, Client Relations
Tero International, Inc.
Phone: 515-221-2318 (ext. 204)
Email: [email protected]


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