Tero International, Inc. Your Elite Training Team


The History Of Tero International


Tero International, Inc. is a corporate training firm, founded in 1993 by Rowena Crosbie with headquarters in Des Moines, Iowa.

Tero started, as many small businesses do, in a spare bedroom. Since its beginnings in Ro's home in Earlham, Iowa, the growth has been dramatic and we are pleased to number individuals of Tero training programs from many countries among our graduates. In addition to workshops hosted in Iowa and around the United States, Tero serves clients at locations around the world including Canada, Mexico, Europe, Singapore, India, China and Australia.

As the growth continued, 2005 marked an expansion and a move for Tero to a larger office and Learning Center in Des Moines, Iowa. This center offers an excellent learning environment, incorporating the latest research on learning methodology and providing clients with greater options for delivery of Tero training programs.

Another expansion in 2013 added offices, meetings rooms, kitchen and additional training areas on the second floor of the same building.

Tero's growth has come primarily from word-of-mouth testimonials and referrals. For that, the members of the Tero team would gratefully like to acknowledge all the many individuals who make up its unofficial and renegade sales force; those graduates and clients who have invited Tero to share in their professional development and who share their success stories with others.

Tero's first training program continues to be one of its most popular IMPACT®: How To Speak Your Way To Success. As the organization has grown and recruited team members with talent in a variety of areas, Tero's portfolio of programs and services has also expanded. Leadership training and programs incorporating the insights of the Myers-Briggs Type Indicator (MBTI) were introduced in 1998. Tero's youth training programs, Outstanding in Life, were also introduced in 1998. Custom Tero Leadership Academies were introduced in 2001. 2002 saw the introduction of Outclass Your Competition: Business Etiquette and Dining Tutorial. Several years of intensive research on intercultural competence resulted in the release of Tero's World Class: How To Succeed In The International Arena training class in 2005. Two additional programs, Beyond Compromise: A Better Way To Negotiate and MORE IMPACT, the follow-up to the popular IMPACT®: How To Speak Your Way To Success, were also launched in 2005. In 2006, Image and Influence: Polishing Your Professional Look joined the impressive list of offerings when Tero welcomed a professional image consultant to the elite Tero training team. 2010 saw the introduction of Influence: How To Achieve Winning Outcomes and Tero's Sales Training Series. Tero Clinics, Learning in Small Doses are 90-minute virtual learning experiences. More than 50 Clinics across 7 categories were introduced in 2020.

Inspirational Keynote Presentations and Executive Coaching are among other valued client services.

A state-of-the-art video production studio was built in 2018. Tero Clinics incorporate custom videos. Tero Tips videos are microlearning modules that are 3-5 minutes in length. Tero Bites are nanolearning modules less than 1 minute in length. These videos support Tero clients on their learning journey. The video production studio is also available for rental to clients seeking to incorporate video into their business.

Tero has achieved a reputation for combining the most advanced learning techniques into some of the most practical training programs to help people develop the edge that separates the leaders from the rest; their skills and knowledge.



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