Tero International, Inc. Your Elite Training Team

20 Tips for Engaging Your Audience

by Rowena Crosbie, President, Tero International


Without the interest and attention of your audience, you cannot accomplish your objective. Your challenge is not only to make the audience want to listen but to help them understand, remember, and act on the information or ideas you share.

Nothing is more powerful in persuading your audience than your own commitment and enthusiasm for your topic. But, in addition to your own conviction, there are several techniques for ensuring the IMPACT you make is a positive one and you hold their attention and interest throughout your presentation.

Most presenters have given very little, if any thought, to how their audience members learn. The ability to deliver presentations in which true learning takes place is more critical now than ever before. With recent discoveries in the fields of biology, physics, neuro-linguistic programming, cognitive science, neurology, genetics and others, it is also easier than it has ever been before.

It is the job of the presenter to make learning easy for the audience members. With many things going on in their busy lives, being a passive participant, rather than an active learner in meetings is often the choice made by meeting attendees. There are many things the presenter can and should do to improve the learning and ultimately the effectiveness of presentations.

Audience attention and interest naturally drops during a presentation. It is greatest at the beginning and end of a presentation. How far the attention drops depends on the skills of the presenter. The challenge for presenters is to continue to engage and re-engage attention and interest throughout the presentation.

Following are twenty techniques skillful presenters use to engage the emotions and learning state of their audience members:

A word of caution. When preparing a meal, chefs know that some spice and herbs will make the difference between an average meal and a great one. They also know that too many herbs or too much spice will turn an average meal into a horrible one. It is the same with these twenty techniques. Overuse them and your presentation will likely not achieve the results you hope for. Use them sparingly and your presentation will be powerful.


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