Question:

Whenever I try to tell people what I do it sounds so boring. How do I craft a soundbite that people take notice of and leave a good impression? What am I missing?

Tero says:

It pursuit of having significant business conversations, it is important to have a "soundbite" ready which tells about you, your role and your organization. A soundbite is only a sentence or two that highlights your message in a way that is meaningful to the other party. This will help to promote a good impression and help you feel more confident about having a conversation about your job. Here are two ideas to begin the process of creating a memorable soundbite.

First, sit down with your manager and clarify your role if needed. Ask how they would like you to describe your role, and how they describe the work of the organization.

Second, ask others in your company or industry to share with you how they describe their roles and their organization.

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