Does culture influence how we should present?

It does. Tero IMPACT grads know that people remember best what they hear first and last. The opening of a talk is important, for the presenter has eight seconds to make an initial impression on the audience.

Since this is the case, what considerations should one follow if presenting cross culturally to make sure that the opening of the presentation meets the expectations of the general audience? Culturally, it can vary in what audiences look for and esteem.

What will "set the stage" appropriately to form a good impression with diverse audiences?

In the U.S.A. participants often times look favorably on openings that are brief, allowing them to get right into the task of what the presentation is all about. Europeans, however, generally look for credentials to be established in the opening before the subject is delved into. Asians may look for the presenter to establish their expertise before getting down to business. Latin Americans may look to identify with the presenter and be looking for personal connections with the topic.

How we begin a presentation influences how we are perceived. Figuring out what our audience may be wanting to hear will influence our credibility and the chance that our message will be well received.