The adage is as true today as at any time in the past. You don't get a second chance to make a first impression. Consider the results of this study on candidate interviews reported in The Definitive Book of Body Language by Allan and Barbara Pease. Professor Frank Bernieri of the University of Toledo analyzed the performances of job applicants of various ages and backgrounds during 20 minute interviews in which the interviewers were asked to rate each candidate on attributes such as ambition, intelligence and competence. Then a group of observers was asked to watch video footage of just the first fifteen seconds of each interview. The results showed that the observers' first impressions in 15 seconds almost paralleled the impressions of the interviewers.

Careers often never get off the ground, in spite of exemplary experience, education, passion and talent due to a poor first impression.

Your approach, handshake and body language are key factors in creating an impression - for better or for worse. To assess the impression you are making, begin watching people and evaluate the impressions you form of others. Watch for things such as eye contact, body movement, attire, facial expression and handshakes. Consider the role they play in forming an impression on you. Make a commitment to improve your interaction style in one small way. If you avert eye contact when meeting someone for the first time, challenge yourself to make direct eye contact. If your handshake is weak, commit to practicing handshaking until you master this critical skill. If you fidget in meetings, consciously change this distracting behavior - it will make you appear more confident and competent.