I am often asked how to show appreciation to a client in an inexpensive, time sensitive way.

Showing appreciation is the one thing that clients remember most and sets you apart from your competition!

There are several ways you can demonstrate appreciation. Handwritten notes are one of best. There are a few guidelines when writing handwritten notes.

Be sure to use good quality notecards. Write, address and stamp them yourself and make them personal.

• Did their business have a milestone?

• Did their child star in the community play?

• Did they recently move offices?

Keeping a pulse on what is happening in the lives of your clients will help you write meaningful notes and build relationships that surpass expectation and competition.

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