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Character and Perceptions

Professional Polish Tip from Carlos Alvarez



Cassandra says, "Shouldn't I be judged on my character instead of how I look?"

Character counts and is important.

However, we know from research that people do not assess character when first meeting someone. Though we may not like to hear it, first impressions are made visually. 55% of the initial impact of a first impression is based on what a person takes in visually and 38% on your vocal expression. The remaining 7% is based on our words.

To be sure people accurately know your character traits, you will want to make sure your visual image reflects and communicates well for you, as it will be the first step others use to size you up and your character.


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