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Color and Authority

Professional Polish Tip from Becky Rupiper-Greene

Jeff asks, what colors are best to wear if I need to communicate authority?

Contrast is the key in communicating power or authority. A white shirt or blouse with a dark jacket provides a lot of contrast visually and will pronounce authority to those who see you.

Think of the traditional dark suit, white shirt and red tie or a tailored black skirt, jacket and white blouse. Crisp and clean, contrast demonstrates a confident aura and authority.

If you are trying instead to develop rapport, low contrast will assist. For instance a grey jacket and light blue shirt reduces the contrast and is seen as more approachable and friendly.

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