"Help! I'm working cross culturally and I don't know how to be effective. Can you steer me in the right direction?"

One of the most useful tips for working effectively cross culturally is to pay attention to cultural values. Your values determine how you act, react and your expectations of others.

Not everyone shares the same values. When working across cultures you should first reflect on your own values and second learn about what other cultures value.

How do the differing values affect your business processes and perceptions? How people communicate, use time, organize themselves, and treat each other is driven by cultural values.

Never underestimate what understanding value differences can do for you.

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