A question we often hear is, "How can I make necessary changes, if people hate change and refuse my guidance?"

There are a lot of misconceptions about change.

Not everyone hates it!

Some people actively seek out changes when they feel things have become too routine. Most of us happily engage in a change process when it's our idea.

Marketing expert Geoffrey Moore indicates that the average population breaks down into a normal bell curve - people within the first two standard deviations of the norm don't only appreciate changes, they seek or create them.

The rest of the population tends to respond to change with a little more reserve. They will embrace change after they have seen others try it first.

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