Steven asks, "How can I get the attention of a senior executive without breaking protocol? I heard that I shouldn't offer my business card to someone more senior than me."

You heard correctly. A hand-written, personal note is a wonderful way to present your business card if you have had a meaningful conversation with a senior executive. When an opportunity to offer a sincere thank you, compliment or congratulations presents itself, write a personal note and enclose your card.

It is never appropriate to use a note for marketing, or to include a self-serving phrase such as "if you ever need" or "please call me".

Keep the focus on them, not on you.

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