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Building and Sustaining Credibility

An interactive one-day workshop for building leadership credibility


As part of their research, authors of The Leadership Challenge, James Kouzes and Barry Posner, surveyed over 15,000 people and asked them how they would like their leaders to behave. The overwhelming first-choice was "honesty". Honesty was followed by the ability to be "forward-looking", the ability to be "inspiring", and "competence".

Kouzes and Posner point out that the qualities of being honest, inspiring and competent are what communications researchers refer to as "source credibility". The root word of credibility is "credo" which means "I trust" or, "I believe". When followers look for the above four qualities in their leaders, they are doing a mental credit check on them.

They are looking for the leader's credibility.


Leadership Training Learning Objectives





Meet The Tero Team »

Unique in the training industry, we use a team approach to most training and executive coaching. This means a diversity of trainers, a variety of trainer certifications, specialties and expertise, and small facilitator to participant ratio.


Leadership Academy Results »

We take the measurement of training results very seriously and dedicate a significant amount of time and resources to it - all to ensure that the programs offered by Tero deliver the outstanding results our clients have come to expect.


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What are the future needs of the business? What talent, skills, knowledge and abilities will your future leaders need? What changes are anticipated? How do you see the role of leaders in making this change a reality?




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