It is challenging to understand what a customer may need in a time when their business is changing, stalled or not able to be up and running. Our customers' world like the world in general shifts rapidly in times of crisis. Understanding your customer means realizing their needs may shift as well.
How does a sales professional show up for a customer in times like this? Consider these three things.
The more caring and customer focused you have been in your customer relationships prior to a crisis may determine how well received your efforts to show your care and concern during a crisis will be. But it is never too late to start. Being there for others in great times of need is not forgotten, and matters a whole lot more than the sale.
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